"If you tell the truth you don't have to remember anything. "
If you're like most people, you probably write at work all the time: messages to stakeholders and collaborators, proposals to clients, reports to senior managers, plus of course, a constant flow of emails to colleagues and customers. But how much importance do you and your organisation place on written communication?
Writers not writing for a living often find enjoyment and small payouts from Web sites seeking material to raise their sites higher in the search engine rankings. Although this is a legitimate practice, the writing being published on the Web can often be less than professional. This lack of professionalism distorts the line between qualified and amateur writers. Writing standards are often not the highest priority as Web sites seek to drive traffic to gain advertising exposure. It seems as if readers are not as concerned about the writing quality, as long as they find a relevant account on a particular topic.