• strict warning: Declaration of FeedsImporter::copy() should be compatible with FeedsConfigurable::copy(FeedsConfigurable $configurable) in /home/writezil/public_html/sites/all/modules/feeds/includes/FeedsImporter.inc on line 94.
  • strict warning: Declaration of FeedsNodeProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsNodeProcessor.inc on line 319.
  • strict warning: Declaration of FeedsNodeProcessor::setTargetElement() should be compatible with FeedsProcessor::setTargetElement(&$target_item, $target_element, $value) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsNodeProcessor.inc on line 319.
  • strict warning: Declaration of FeedsFeedNodeProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsFeedNodeProcessor.inc on line 227.
  • strict warning: Declaration of FeedsFeedNodeProcessor::setTargetElement() should be compatible with FeedsProcessor::setTargetElement(&$target_item, $target_element, $value) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsFeedNodeProcessor.inc on line 227.
  • strict warning: Declaration of FeedsUserProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsUserProcessor.inc on line 195.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • You must include at least one positive keyword with 3 characters or more.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of views_plugin_display::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_display.inc on line 1877.
  • strict warning: Declaration of views_plugin_display_block::options_submit() should be compatible with views_plugin_display::options_submit(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_display_block.inc on line 193.
  • strict warning: Declaration of views_handler_field_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_field.inc on line 641.
  • strict warning: Declaration of views_handler_sort_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_sort.inc on line 82.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 585.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 585.
  • strict warning: Declaration of views_handler_filter_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 609.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 128.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of content_handler_field::options() should be compatible with views_object::options() in /home/writezil/public_html/sites/all/modules/cck/includes/views/handlers/content_handler_field.inc on line 208.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_argument_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 770.

Five Marketing Tools for Authors Who Hate Marketing

https://i0.wp.com/writerunboxed.com/wp-content/uploads/2018/02/WU-Blog-p... 300w, https://i0.wp.com/writerunboxed.com/wp-content/uploads/2018/02/WU-Blog-p... 768w, https://i0.wp.com/writerunboxed.com/wp-content/uploads/2018/02/WU-Blog-p... 2000w" sizes="(max-width: 525px) 100vw, 525px" data-recalc-dims="1" />
Disclaimer: Hating marketing is not required to use these tools. In fact, if you enjoy marketing, you’ll have a blast using them.
I’m active in several online writing communities, and one of the most frequent things I read about is how much authors hate marketing. It’s usually accompanied by talk about art and creativity, and once in a while someone tosses this suggestion across the virtual meeting room: all you have to do is write a great story and they will come.
Except, thousands of writers have written thousands of great stories and no one, except their parents and their Uncle Bobby in Poughkeepsie, ever came. The hard truth is—whether your path to publishing is via the traditional, indie, or hybrid route—if you want a sustainable writing career that involves receiving income and reaching as much of your target audience as possible, you’ll need to do some marketingIf your target audience is Uncle Bobby in Poughkeepsie, you’re probably that one writer who won’t need to market.
Mention marketing to many authors and the conversation comes to a screeching halt. Marketing can seem like a complex equation that includes long and short-term strategies, talk of ROI, and aliens. Okay, maybe not aliens, but for some, marketing can feel otherworldly. But in its simplest form, marketing is just this: it’s the stories we tell about our stories. How, when, and how often we tell these stories become our marketing plan, whether we ever intentionally create a plan at all.  If you’re a writer and you’re on social media, have a website, blog, or even just talk about your work with friends, you’re already marketing. So here are five inexpensive and relatively easy-to-use tools to help optimize the marketing you’re already doing.
Facebook Shop Template
Most of us know we can create an author page on Facebook, and while recent changes to the platform’s algorithms make Facebook pages feel even more inaccessible, it still makes sense for authors to have one. For starters, it can be an effective way to communicate with fans, especially if you use it to create a private Facebook group. But one underutilized benefit of the author Facebook page is the ability to sell books from the platform.  You’ll need to start by making sure you set your page up as a shopping template.  Written Word Media has a great post that walks you step-by-step through optimizing your Facebook page as a sales funnel. You can find that tutorial here.
Creative Indie’s Slide Deck
On his Creative Indie website, Derek Murphy has developed a PowerPoint slide deck that can be used to create personalized promotions, book launch announcements, and ads. The deck doesn’t require high-level skills and is free to use. I used the deck to create the image below, using a JPEG of the Author in Progress book cover. You can access the slides and Derek’s instructional blog post here.
https://i0.wp.com/writerunboxed.com/wp-content/uploads/2018/02/Original-... 300w, https://i0.wp.com/writerunboxed.com/wp-content/uploads/2018/02/Original-... 671w" sizes="(max-width: 525px) 100vw, 525px" data-recalc-dims="1" />
 
Lumen5 Video Creator
According to KPCP’s Internet Trends Report, in 2017 video content represented 74% of all internet traffic. Lumen5 is a video creation platform that allows anyone to create social videos. What makes Lumen5 fabulous—yes, I said fabulous—is that it allows you to create videos from blog posts you’ve already written. Told you it was fabulous. Just drag and drop content, then add your own photos and you’ll have a video in minutes. Lumen has both free and paid versions of its product.
Freepik
Tweets with images receive 150% more retweets than tweets without images (Buffer). Facebook posts with images see 2.3 times more engagement than those without (Buzzsumo). Image is queen in the land of social media, and that’s why sites like Freepik can help authors gain entry into the royal court.  And if you’re handy with Photoshop or other graphics software, Freepik offers many more options for creating promotional images. I used a Freepik vector image and Photoshop to create this post’s featured image.
Linktree for Instagram
If image is queen, Instagram, with its 800 million active users, has its eye on the throne. The photo-driven platform simplifies storytelling by restricting its content to images. But if you use Instagram you know that unlike Facebook and Twitter it doesn’t allow links in posts, and you’re only allowed one link in your profile. Fortunately, there’s an app for that. Linktree is a free tool that allows you to drive traffic to your various social media platforms via one optimized bio link.
Bonus tip: Whenever you share images and information on social media, include hashtags. Hashtags are like categories in bookstores, grouping posts by subject matter and directing people to content they’re interested in, whether they follow you or not.
Do you plan on adding any of these tools to your marketing toolbox? What are you currently using to share stories about your stories?
Featured image credit: Freepik

Wish you could buy this author a cup of joe?

Now, thanks to tinyCoffee and PayPal, you can!

About Grace WynterGrace Wynter is a blogger, writer of romantic fiction, and a huge fan of shenanigans. Her blog posts (and a few of her shenanigans) have been featured on CNN.com, the Huffington Post, and More.com.

Grace has an MBA in marketing from Georgia State University and an editing certificate from the University of Chicago.

When she’s not alternating between the Marvel and DC universes, Grace resides in Atlanta, Georgia. Her debut novel, Free Falling, was released in December 2017.

You can connect with Grace on her blog, The Writer’s Station, and on her author website, ggwynter.com.Web | Twitter | Facebook | More Posts

"Substitute "damn" every time you're inclined to write "very;" your editor will delete it and the writing will be just as it should be."
Mark Twain

Random picks

  • Individuals who haven’t had a single idea of what industrial designs are and what can be counted as industrial designs should continue reading. Essentially, it is defined as aesthetic aspects of shape or ornamentation which give an invented item a visual appeal and are cooked up with the combination of art, science, and technology. Industrial designs principally consist physical and concrete objects for example electronics, furniture, gadgets, clothing items, fashion accessories or crafts, transportations, home and public facilities among others. Information systems and its user...
  • One of the more immediate acts of violence visited upon us by history is the ability to shatter the forward progress of cultural narratives. If historical trauma interrupts a collective vision of who we are, and who we are to become, it also alchemizes pain and memory, the coalescing of which comprises the future’s seeming impossibility. In The Sleep of the Righteous, Wolfgang Hilbig aestheticizes this trauma with an assortment of stories situated within the inertia of a postwar Germany...
  • In the most recent issue of American Poetry Review, Lynn Emanuel, a former student of Adrienne Rich at City College in New York, shares a speech given by Rich during the year of Anne Sexton's death. "The speech is typed on onionskin," says Emanuel, "and stained by the tape I used for many years to attach it to the wall above my various desks." Emanuel says that 1974 was a "tumultuous year for
  • FAMILIES, FAMILIES, FAMILIES! by Suzanne Lang and Max Lang is a wonderful celebration of family love, no matter what the size or type. Adorable and goofy family portraits included nontraditional as well as traditional families. Published by Random House Children's Books this year. Suzanne produces, develops and writes for children's television. Max codirected the film adaptation of The Gruffalo (!) as well as the Oscar-nominated adaptation of Room On The Broom. Excerpt from a School Library Journal review: "The loud-and-clear message is that “if you love each other, then you are a...

Recommended sites

Most recent titles

Fast fact about writing

Writing most likely began as a consequence of political expansion in ancient cultures, which needed reliable means for transmitting information, maintaining financial accounts, keeping historical records, and similar activities.