I’ve always thought it was better to keep my existing visitors/readers/customers rather than chasing new people all the time. So many webmasters spend all their time attracting readers but completely forget that they want people to come back once they see the site, here are a few tips that will make your blog “sticky”.
Staying up to date is important with any type of site but even more so with a blog. Remember the date of each post is right there on the homepage, so it’s pretty clear to any new visitors if the blog has been forgotten about for the last 3 months. Never go more than a few weeks without posting.
If you want people to come back to your blog then they need to have something to come back for. There’s new and exciting things happening in every industry and you readers will expect you to be talking about it. Everybody wants to be the first to know and if you’re seen as the go to blog for what’s new success can’t be far away.
Too much information is nearly as bad as too little in my opinion. If you want people to use your site in an effective way then you need to order your content so it makes sense. Don’t have 100 posts on your homepage, spit everything into categories and also have a “best posts” section so people can find you most popular work.
Interacting with your readers is a real must. People will always have questions when you talk about something complex so by answering a question in the comments section you potentially answer the same question for 100s of other people. Give back to your audience and you will be rewarded.
So those are my best ideas for creating a blog that really works (and hopefully makes money). Let me know if they worked for you.
For more tips on how to grow your blog then check out my site where I have lots more tricks to help you succeed.