• strict warning: Declaration of FeedsImporter::copy() should be compatible with FeedsConfigurable::copy(FeedsConfigurable $configurable) in /home/writezil/public_html/sites/all/modules/feeds/includes/FeedsImporter.inc on line 94.
  • strict warning: Declaration of FeedsNodeProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsNodeProcessor.inc on line 319.
  • strict warning: Declaration of FeedsNodeProcessor::setTargetElement() should be compatible with FeedsProcessor::setTargetElement(&$target_item, $target_element, $value) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsNodeProcessor.inc on line 319.
  • strict warning: Declaration of FeedsFeedNodeProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsFeedNodeProcessor.inc on line 227.
  • strict warning: Declaration of FeedsFeedNodeProcessor::setTargetElement() should be compatible with FeedsProcessor::setTargetElement(&$target_item, $target_element, $value) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsFeedNodeProcessor.inc on line 227.
  • strict warning: Declaration of FeedsUserProcessor::map() should be compatible with FeedsProcessor::map($source_item, $target_item = NULL) in /home/writezil/public_html/sites/all/modules/feeds/plugins/FeedsUserProcessor.inc on line 195.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • warning: preg_replace(): Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1809 in /home/writezil/public_html/modules/search/search.module on line 334.
  • You must include at least one positive keyword with 3 characters or more.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of views_plugin_display::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_display.inc on line 1877.
  • strict warning: Declaration of views_plugin_display_block::options_submit() should be compatible with views_plugin_display::options_submit(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_display_block.inc on line 193.
  • strict warning: Declaration of views_handler_field_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_field.inc on line 641.
  • strict warning: Declaration of views_handler_sort_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_sort.inc on line 82.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 585.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 585.
  • strict warning: Declaration of views_handler_filter_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 609.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 128.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/writezil/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of content_handler_field::options() should be compatible with views_object::options() in /home/writezil/public_html/sites/all/modules/cck/includes/views/handlers/content_handler_field.inc on line 208.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Non-static method view::load() should not be called statically in /home/writezil/public_html/sites/all/modules/views/views.module on line 843.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_argument_broken::ui_name() should be compatible with views_handler::ui_name($short = false) in /home/writezil/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 770.

Sloppy Business Email Subject Lines? Guilty As Charged

How do you craft your business email subject lines? As a writer, I should be completely on top of this, right? How about you? I’m afraid that in the “not so crash hot” subject line department, I’m guilty as charged. At best, I’m inconsistent.
I’ve been trying to escape from email hell lately, and am having some success slowly taming my email overload. I’ve realized that I’m actually adding to the noise with poorly crafted subject lines in personal and business emails. “Hi” does not cut it. “Meeting” is not specific enough.
On the other hand, when I send a client articles they’ve commissioned, I’m specific… very specific. I want to be very clear. I want to be paid. Now that’s motivation!
I saw an interesting Inbox Zero video by Merlin Mann of 43 Folders. He talked about the “early days” when there were so few people with email that they were like little virtual “hugs. Well, if emails were virtual hugs then, it seems that these days there is a “whole lotta lovin’ going round.”… maybe a tad too much.
Don’t get me wrong. I love to receive emails from friends and readers. I look forward to those. It’s the other hundred or so I get in my ebox daily that I’m trying to get my head around. I’m not even talking about spam, although some of it is spam masquerading as legitimate business email… but that’s a whole other issue.
It’s dawned on me that writing an email subject line follows similar principles to writing a web article or blog post headline. As email readers scan subject lines, these need to

  • Be clear
  • Be concise
  • Be to the point
  • Be descriptive
  • Be informative
  • Be specific
  • Foreshadow the content to follow
  • Avoid clever or cute headings

Give your business email a chance to be read before it is zapped by a ready finger hovering over the “delete” button (or worse still mislabelled as spam). Make sure your email subject line is clear as crystal and helps your reader rather than adding to the email overload.

  • What are your thoughts, tips or frustrations with email subject lines?
  • Does it matter so much with personal emails?
  • Do we really need to send (and receive) so many emails?
  • What are the alternatives?
"I have made this letter longer, because I have not had the time to make it shorter."
Blaise Pascal

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Fast fact about writing

The history of human communication dates back to the earliest era of humanity. Symbols were developed about 30,000 years ago, and writing about 7,000.